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Trademark
Protecting Brand Identity, Market Value, and Global Recognition
Trademarks are more than symbols or words—they are the embodiment of a company’s identity, reputation, and consumer trust. In today’s global marketplace, where competition is fierce and imitation easy, protecting and enforcing trademarks is essential to maintaining long-term brand value.
At SJKP LLP, our Trademark team helps clients develop, register, enforce, and monetize their brands across jurisdictions. From global clearance searches to cross-border enforcement and anti-counterfeiting campaigns, we deliver comprehensive trademark protection strategies that align legal precision with commercial vision.
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1. Building and Protecting a Strong Trademark Portfolio
Establishing a defensible trademark portfolio begins long before registration. It requires strategic planning, clearance searches, and alignment with broader brand and business goals.
SJKP LLP’s trademark lawyers guide clients from initial brand conception through global registration, ensuring that every mark is available, protectable, and properly positioned for long-term enforcement and value creation.
Trademark Clearance and Registration
We conduct global clearance searches, assess registrability, and coordinate filings under the Madrid Protocol and national systems to secure global protection.
Brand Strategy and Asset Management
Our lawyers develop portfolio strategies that align legal rights with business objectives, managing renewals, assignments, and brand extensions efficiently.
2. Enforcement and Dispute Resolution
Even the most carefully protected brand can face infringement, counterfeiting, or cybersquatting. Our team defends brand integrity through targeted enforcement actions, negotiations, and litigation.
We represent clients before national trademark offices, the USPTO Trademark Trial and Appeal Board (TTAB), WIPO arbitration panels, and courts worldwide.
Trademark Litigation and Opposition Proceedings
We handle oppositions, cancellations, and infringement lawsuits, combining legal precision with commercial pragmatism to protect market share.
Anti-Counterfeiting and Online Enforcement
Our lawyers implement enforcement programs targeting counterfeit goods, unauthorized online sales, and digital marketplace violations.
3. Global Trademark Protection and Cross-Border Coordination
Modern brands operate globally, but trademark rights are territorial. This creates challenges for companies expanding into new markets or managing brands across multiple jurisdictions.
SJKP LLP coordinates international filings, enforcement, and dispute resolution through a unified strategy that leverages our global network of IP professionals and local counsel.
Madrid Protocol and International Filings
We manage international filings under the Madrid System and coordinate with local authorities to maintain harmonized protection across markets.
Cross-Border Enforcement and Customs Protection
We coordinate cross-border enforcement and customs seizures to prevent counterfeit goods from entering key markets.
4. Trademark Licensing, Franchising, and Monetization
Trademarks can be powerful commercial assets when properly licensed and managed. Our lawyers draft and negotiate licensing, franchise, and co-branding agreements that maximize brand value while safeguarding rights.
We also counsel clients on revenue generation, royalty structures, and IP-backed financing strategies.
Licensing and Co-Branding Agreements
We ensure licensing deals maintain brand consistency and compliance with competition and consumer protection laws.
IP Valuation and Revenue Structures
Our team helps clients assess brand value for financing, mergers, and royalty arrangements.
5. Domain Names, Social Media, and Digital Branding
Digital transformation has shifted trademark enforcement into online spaces. From domain name disputes to social media impersonation, the digital realm poses new risks to brand integrity.
SJKP LLP integrates IP law with cybersecurity and media regulation to protect trademarks in virtual and digital environments.
Domain Name Disputes and UDRP Proceedings
We represent clients in Uniform Domain-Name Dispute-Resolution Policy (UDRP) proceedings before WIPO and other arbitral forums.
Social Media and Influencer Branding
Our lawyers counsel on username protection, influencer brand misuse, and advertising disclosures to ensure compliance with digital platform rules.
6. Trademark Due Diligence, Transactions, and Financing
Trademarks frequently play central roles in mergers, acquisitions, and financings. Buyers and lenders must confirm ownership, validity, and market strength before closing deals.
SJKP LLP performs in-depth IP due diligence, drafts assignment agreements, and advises on IP-backed lending and securitization transactions.
IP Due Diligence and Portfolio Review
We identify risks, ownership gaps, and infringement issues during corporate transactions to ensure clear title transfer.
Trademark-Backed Financing
Our lawyers structure financing arrangements using trademark portfolios as collateral, unlocking liquidity while preserving brand control.
7. Preventive Measures and Brand Monitoring
Effective trademark management requires constant vigilance. Continuous monitoring detects infringement early, reducing enforcement costs and reputational harm.
SJKP LLP helps clients implement monitoring systems, record marks with customs authorities, and establish rapid response protocols.
Global Watch Services and AI Monitoring
We deploy AI-powered monitoring tools to identify unauthorized trademark use across jurisdictions and platforms.
Customs Recordation and Border Protection
We record trademarks with customs to intercept counterfeit goods and coordinate with enforcement agencies for seizure actions.
8. Why Choose SJKP LLP for Trademark Counsel
Strategic Protection. Global Reach. Commercial Vision.
SJKP LLP’s trademark practice unites legal rigor with business strategy. Our lawyers have decades of experience representing multinational corporations, technology innovators, and consumer brands across industries.
From initial brand creation to global enforcement and monetization, we deliver solutions that protect intellectual property while enabling commercial success.
The information provided in this article is for general informational purposes only and does not constitute legal advice. Reading or relying on the contents of this article does not create an attorney-client relationship with our firm. For advice regarding your specific situation, please consult a qualified attorney licensed in your jurisdiction.
Certain informational content on this website may utilize technology-assisted drafting tools and is subject to attorney review.
